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Dive and snorkel with sharks. The more money that goes into shark tourism the more people will realize the value of living sharks.
Refuse to eat shark fin soup and don't eat at restaurants that serve it.
Encourage others to do the same.
Seventeen countries have already banned shark finning. Find out if your country is one of them. If not, write your local government official asking them to ban shark finning.
Demand that your country also stop the importation of shark fins.
Start a letter writing campaign to the Secretary General of the UN requesting international bans on shark finning and the importation of fins.